Jordache Is Making A Come Back... Or At Least Trying To

I was too young to be part of the Jordache movement in the 80s but remember the commercials and the hype of it all. So when I saw that Elizabeth Hurley signed on to be the newest face for the company, I got a bit nostalgic. It's not like teenagers today will care at all about this venture. But I'm curious to see the new fit of the jean. Will the waist be up to my rib cage? Or have they changed their designs to go with the times? The campaign is due out in September so we have a while to wait.

Gwyneth Paltrow may be the new face of Estée Lauder, but Elizabeth Hurley is back in the spokeswoman game, with a new contract from Jordache jeans. Today the iconic '80s brand announced that Hurley will star in its national ad campaign launching this September.
"We are thrilled to be working with Elizabeth Hurley," said Liz Berlinger, president of Jordache Enterprises. "With success as an actress, model, business woman and mother, Liz represents everything the Jordache brand is about. We chose her because she is the true modern woman." (source)