Debbie Harry (who looks like Heidi Klum to me), Dita Von Teese, Eve, and Lisa Marie Presley were announced as the new Spokeswomen for the Viva Glam 6 Campaign. This Lipstick and Lipglass fundraising initiative will contribute it’s funds to HIV/AIDS related causes through the M.A.C AIDS Fund.
With every purchase of a M.A.C VIVA GLAM Lipstick or Lipglass (suggested retail price $14 USD / $16 CDN each), 100% of the selling price is donated to the M.A.C AIDS Fund. Since the fund’s inception in 1994 the sales of five million lipsticks have raised over $70 million, positioning the M.A.C AIDS Fund as one of the most significant corporate supporters in the fight against HIV/AIDS. According to Funders Concerned About AIDS (2005 Report) the M.A.C AIDS Fund is the top corporate US grantmaker in the fight against HIV/AIDS behind four of the largest pharmaceutical companies. (source)
