Demographics – Updated 10/7/07

Demographics based on reader poll:
GENDER:
· 98% of my readers are female.
AGE:
· 34% of my readers are between the ages of 18-25.
· 61% of my readers are between the ages of 26-45.
FREQUENCY:
· 57% of my readers visit my site a few times a day.
· 37% of my readers visit my site once a day.
· 99% of my readers will return to my site over the next 7 days.
ONLINE HABITS:
· Last time my readers shopped online they spent:

o < $25 – 21%
o $26 – $99 – 49%
o $100 – $200 – 22%
o > $200 – 9%

· 63% of my readers visit my advertisers.
· 82% of my readers would visit my advertisers if they offered a coupon.
LOCATION:
· 78% of my readers are from the United States.
· 8% of my readers are from Canada.
· 9% of my readers are from Europe
CHILDREN:
· 43% of my readers have children under the age of 18.
ANNUAL HOUSEHOLD INCOME:
· <$30,000 =14%
· $30,000 – $39,000 =12%
· $40,000 – $49,000 =11%
· $50,000 – $75,000 =23%
· $75,000 – $99,000 =18%
· $100,000 – $149,000 =13%
· >$150,000=9%
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