The Daily News is reporting that gossip industry players are not fearful over fake stories leaking on their covers due to Ashton Kutcher's Pop Fiction pranks. In fact, they aren't even threatened by the idea claiming that the shelf life of the concept will be short lived. Besides that Avril story, Ashton really has nothing up his sleeve (or so they say).

"Ashton's not a journalist. One of the stories was about Avril Lavigne being pregnant. But everyone watched her in Miami, and reporters caught her drinking. A fake belly doesn't get by us. There's nothing these people do that we don't know about before they get there. We know everything. Ninety percent of their lives are put together by other people. It's almost like these celebs have LoJack. It's easy to track them. "

And in what can be viewed as a low blow to Eva Longoria and Paris Hilton, another editor claimed Ashton only features D list celebrities.

Another weekly editor snipes that Kutcher's E! show, which also featured Eva Longoria Parker, "is awful. It's a mostly a lot of D-listers we don't care about. [We] wouldn't cover anyone on that show - with the exception of Avril. This show won't go anywhere. No one is watching it.
"In Hollywood, anytime anyone decides to be in on the joke and critique themselves, no one cares. It's not having the effect they thought it would. No one can sympathize with celebs. They're always in on it themselves, whether they're pulling the joke or not."

As if that wasn't enough, the article goes on to bash Ashton and Demi's relationship saying they hardly sell magazines because no one is interested. These quotes seem a bit heated from people who supposedly don't care right?

Kutcher's crusade for truth won't affect Star's coverage of Kutcher and his wife, Demi Moore, Trunzo says. "He's only semi-interesting," she says. "He doesn't sell a lot of mags. It's a typical conceited celebrity," says a mag insider. "Live a life, man. Grow up. Go act. If a celeb has a full week, then they have way too much time on their hands.
"If he's just doing this to have fun, that's good. If Britney turned out to be sane and it was all a Kutcher hoax, that would be a story! Or if the Olsen twins were normal!?"

That's pretty funny about Britney. Now THAT would be a prank wouldn't it?!
WENN