About INO – Main Page

Short Summary:

I’m Not Obsessed (INO) is an online destination which focuses on the entertainment and lifestyle needs of today’s woman. The INO family includes imnotobsessed.com and Lady and the Blog.

  1. INO offers work and family friendly insight into the latest celebrity gossip, paparazzi photos, and up-to-the-minute pop culture news.
  2. Lady and the Blog is all about FOOD, FAMILY and FASHION. The site focuses on beauty and fashion (including the celebrity look for less), is your one-stop-shop for the latest Fashion Week news and highlights product reviews and designer previews (beauty, fashion, parenting, and baby related). It also offers up great recipe finds and includes Vera’s personal blog.

Full Bio:
Vera Sweeney, founder of I’m Not Obsessed Inc., lives in New York with her husband and their two children, Natalie (6) and Liam (4). Prior to blogging, Vera was a business consultant for Accenture working primarily in the financial industry. Some clients that she worked for included JP Morgan, Merrill Lynch, Vanguard, Sumitomo Bank and Mt. Sinai Hospital. After having her first child in 2005, she became a stay at home mom and I’ m Not Obsessed was born.

The website is geared towards women who have a love for celebrity gossip but do not like the snark and raunchiness that is associated with online blogs. INO is a safe place for people to visit while at work or surfing the web at home with their children nearby. We keep all content clean and all pictures “PG rated”. Because of our position in the market, I’m Not Obsessed has been featured on several media outlets including Good Morning America, Fox News, CBS News, E! Entertainment, NY Newsday, NY Daily News and Pregnancy and Newborn Magazine.

In September of 2009, ‘Lady and the Blog’ was added to the ever growing INO brand. It is here readers gain access to product reviews pertinent to women including beauty and fashion lines, children’s equipment, clothing, and accessories, and press previews for next season’s must haves. Readers are also alerted to steals and deals from a variety of retailers. It is on ‘Lady and the Blog’ that Vera also keeps her personal blog.

LATB also focuses on how to dress like a celebrity and teaches readers to do it for less. Since Vera lives in NY, she heavily covers Mercedes Benz Fashion Week with the help of several writers.

In total, Vera runs the following websites:

What would you like to learn more about?

  1. Press Kit: See where Vera Sweeney has been referenced
  2. FAQ: Have specific questions you want to ask about the way the blog operates?
  3. Vera’s Personal Blog: I keep my personal blog on INO. Come take a look!
  4. Celebrities I’ve Met: It is my mission to expand this page as much as possible! But see who I’ve met so far.
  5. Check out who writes for INO.
  6. Who do I love online? Read my Sites to Visit list.




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