Kimora Lee Simmons Hosts Grand Opening Of Manhattan's First JCPenney Store

On Friday, JCPenney opened the doors to their first Manhattan store and they did it big! Mayor Bloomberg presided over the opening ceremony, welcoming JCPenney to the shopping mecca that is Manhattan and acknowledging the many jobs that were created.

Kimora Lee Simmons was also on board to help kids from the Children's Aid Society shop for back-to-school goodies with $100 gift cards that they each received. Kimora, looking fabulous after having her third child a few months ago, led the group of children around the store, consulting them on which outfits worked for which child (she is so tall!). Her line, Fabulosity, is carried exclusively at JCPenney.

Some other brands I checked out were Bisou Bisou, I Heart Ronson and Nicole by Nicole Miller. And even though they're new, there's already crazy sales going on. You can get up to 50% off certain items right now.

JCPenney continues to celebrate their arrival with tons of fun events, open to all. They started things off with a fashion show, hosted by Jorge Ramon, in Greeley Square, showcasing the fall and back-to-school looks.

Miss Universe Dayana Mendoza will be there on August 1st at 1:30pm and David Cook intends to stop by on August 5th.

The new store is in the Manhattan Mall, located at 33rd St and 6th Ave.

And if you are a Twitter user, I am giving away two Hockey concert tickets for next Saturday. All you have to do is retweet this message on your feed.

RT @imnotobsessed Giving away 2 JCPenney Front Row tkts for NYC event: Aug 8 @ MSG. Concert from Hockey + more!! Want in? RT to enter

Good luck! 

Written by Tabitha