Taylor Momsen Attends Sephora Event In NYC

Remember that do-it-yourself airbrushing system that Temptu gave INO a preview of earlier this year? Well, they officially made it available to the public on Friday at the opening of Sephora's new store in Times Square.

Sephora and Temptu
set up shop at Father Duffy Square and proceeded to make New Yorkers
more beautiful. A DJ spun hits that kept the crowd entertained while
they waited. Sephora did different fun challenges, like setting the
Guiness World Record for the most cosmetic makeovers by a team of 5 in
one hour. Girls (and a guy) formed a line circling the entire block to
get a chance at their makeover.

The Sephora team of 5 cleaned,
swiped, blended and smudged for one hour straight. It was like a beauty
ER, with makeup artists yelling what tools they needed to other members
of the team, who scurried to get it to them.

Taylor Momsen
stopped by, rocking her usual grunge chic look. Everyone walked away
with a fresh professionally applied face of makeup, some ice-cream and
yes, Sephora broke the record. They apparently broke the clouds as
well. The rain was unmerciful, as beauty diehards stuck it out in the
line under umbrellas.

Temptu Makes New York Blush was next with fast airbrush
application of blush. Using Temptu's sleek new system, makeup artists
made everyone rosier, in mere minutes. I had mine done as well. It gave
my makeup a much-need refreshed look. Hey, it was 4:30pm and the
humidity did not help!

If you're curious about this new airbrushing system but couldn't make
it to Times Square for the preview, there are trained in-store staff
that can tell you more and even give you a demo. Go to www.sephora.com to find a store most convenient for you.

Written by Tabitha

*Please note: pictures are not high quality