First Look: Lady Gaga Goes M.A.C Viva Glam

Hmmm… how do you like Lady Gaga’s new M.A.C Viva Glam video?

This is actually for a good cause: Lady Gaga and Viva Glam are beginning a “Movement” starting March 17 to raise money to fight AIDS. All of the profits from the sales of her nude lipstick will be donated to the cause.

How do you like the video? I have to say, this is more appealing than the perfume concept.