Beyonce & Jay-Z Trademark Blue Ivy’s Name

Beyonce and Jay-Z are taking steps to ensure no one profits from their new daughter’s name, Blue Ivy, by getting a trademark on it. On January 26 the paperwork reportedly was filed with the U.S. Trademark and Patent Office.

This would enable Beyonce and Jay-Z to profit off the name by using it for products. It also keeps others from using the name for products, too. And while it may seem over-protective, consider this: fashion designer Joseph Mbeh filed paperwork on January 11 (four days after Blue Ivy was BORN) trademark the name “Blue Ivy Carter NYC” while someone else filed to reserve the name “Blue Ivy Carter Glory IV” for a perfume.

Both applications were denied, but isn’t that CRAZY?! I don’t blame them for doing this. While Beyonce and Jay-Z’s application is pending, it’s considered likely to be approved, since parents are allowed to trademark the names of their minor children.

Photos by HRC/




  1. YAYI says

    Some are so pathetic and un-original. I would never put someone child’s name that isn’t my own on something just to profit from it. it is tacky and shows their lack of talent. If you own creativity and talente you would never need to use somenone’s name to make it.