Want Katie Holmes’ Lovely Locks? Here’s How!

katie holmes for alterna

Jennifer Aniston isn’t the only celeb making endorsement deals! Katie Holmes signed on to be the spokeswoman and co-owner of hair company Alterna. Katie must really believe in the product to become a part-owner! She explained why she’s a fan of Alterna:

“I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens. It’s good for my hair and good for the earth, so I feel good using it. When it comes to hair, great style should be sustainable. Using the right products means you don’t have to work as hard to look and feel your best.”

I’m all for things being easier and still looking great! The new advertising line featuring Katie will roll out next month.