The Coca-Cola Company will debut a 60-second commercial entitled “Mirage” during the Big Game (Super Bowl).
The ad follows three factions of characters – a band of Cowboys, a gang of “Badlanders” and a pack of Vegas-style Showgirls – as they chase after an elusive bottle of Coca-Cola. Who actually wins the race is entirely up to fans who log on to CokeChase.com to vote for their favorite faction and slow down their fictional foes by initiating fun acts of sabotage. At the end of the game, the fans’ actions will determine how the storyline plays out and which one of three 30-second payoff ads will air following the final whistle of the Big Game – a first for The Coca-Cola Company.
You can visit CokeChase.com until February 3rd to get in on the game and choose which group gets the Coke by voting for their favorite characters or committing “sabotage” against their rivals!
You can also share the fun with your social networks by casting a vote for your favorite group on Twitter by using hashtags supporting the #CokeShowgirls, #CokeCowboys or #CokeBadlanders. Those who cast a vote on game-day by tweeting @CocaCola with their favorite faction’s hashtag will receive responses from the team, including a link to the sabotage page on CokeChase.com where they can continue the rally. I think we’re going to have to go with the Badlanders…it’s just too Mad Max to pass up!!!
As the final whistle blows and the winner of the Big Game is celebrated, Coca-Cola will reveal the winner of the Coke Chase based on fan participation via a 30-second commercial that completes the journey.
Who do YOU want to win?? Click here or watch below:
Keep on all things Coca-Cola:
- Coca-Cola Website: us.coca-cola.com/
- Coca-Cola Twitter: @CocaCola
- Coca-Cola Facebook: facebook.com/cocacola
- Coca-Cola on YouTube: youtube.com/user/cocacola
One (1) lucky winner will receive the following pack:
- Domino’s gift card/coupons valued at $50
- 8” Coca-Cola football
- Pizza cutter
- Galvanized party tub
- Coca-Cola t-shirt
- Four Coca-Cola 16 oz. cups w/straws
- Coca-Cola product valued at $100 dollars Approximate Retail Value
How do I enter? You have a few options AND EACH COUNTS AS ONE ENTRY. There is NO LIMIT to the number of times a reader can enter this contest. Please leave a comment for each entry, and include your email in each comment as well:
Promotional consideration for this content was provided by The Coca-Cola Company. All opinions expressed in this content are my own and not those of The Coca-Cola Company.”