Beyonce is one of the biggest entertainers on the planet. She signed that historic deal with Pepsi to integrate advertising their projects in a creative way. It looks like Beyonce has a similar deal with H&M. This video is two things: it’s an H&M ad, where Beyonce is modeling pieces from their Summer 2013 collection. Yet this is also the release of Beyonce’s new song, ‘Standing on the Sun.’
Talk about product integration! Entertainment and advertising don’t get anymore integrated than this. This is probably only the beginning. Let’s be honest: we all go out of our way to avoid ads. Now the entertainment and the ad are one. What do you think?