KIM KARDASHIAN Are The Kardashians Fading?

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The NY Post seems thrilled to pronounce the imminent downfall of the Kardashian clan. The Post is basing this claim on two troubling things: sinking TV ratings for their reality TV show ‘Keeping Up With The Kardashians’ and the fact that magazines with Kardashians on the cover aren’t selling like they used to. A magazine publisher told the Post:

“It’s over. The fatigue factor has really set in. None of the Kardashians, either alone or together, is selling.”

Us Weekly reportedly paid $110,000 to re-touch the cover of Kim flaunting her post-baby body in a bikini. Yet that issue sold fewer than 400,000 copies, when it normally sells about 500,000. In Touch reportedly dropped 70,000 copies from its weekly average when a Kardashian was on the cover, and Life & Style dropped by 50,000 with a Kardashian cover. Oh boy. A publisher blames the Kardashians’ downfall to Kim Kardashian’s relationship with Kanye West.

“I think it’s because Kanye West is so nasty and aggressive. People don’t like him. It’s rubbed off on Kim. It’s rubbed off on the whole family.”

That’s a surprising idea. Say what you will about Kanye, but he’s at least he’s a genuine celebrity. Another PR person had a different explanation for the Kardashian’s fading popularity.

“It’s simple — overkill. The Kardashians are everywhere. They never take a break.”

That sounds about right to me. After a while, it doesn’t matter what a celeb is doing: when we see them all the time, it feels like the same-old, same old. What do you think: will we see the Kardashians fade away in 2014?





  1. Susan says

    If we are lucky, we will not see them on any cover, news story, blog post, etc. in 2014. One can only hope.