Was ERIN ANDREWS Brought to DWTS To Entice A Male Audience?

Erin Andrews DWTS

Reports are surfacing that Erin Andrews, the new co-host of Dancing With The Stars, was brought on to try to attract a new audience demographic – young males.

While Brooke Burke was unceremoniously fired from the show, it seems that the bigwigs running things have a huge plan. They plan to use Erin’s success and following as a sports reporter to try and bring her Fox Sports audience over to the ballroom dancing competition.

That’s definitely a bit of a dicey plan. Brooke was well loved on the show, and such an abrupt firing could offend some longtime fans, while banking on a bunch of sports-loving guys to start watching just to see Erin Andrews on camera for a few minutes over the course of two hours isn’t likely.