Customers who used the sunscreen and still got sunburned took to social media to complain about it.
— Lindsy (@LindsyMarshall) July 26, 2015
— Brandon Atherton (@bdatherton) June 1, 2015
No offense to @Honest, but I will NEVER use your sunscreen again!! After applying it LIBERALLY every hr, my baby girl is burnt!! Not happy!!
— Rochelle Lynn (@RoRunner22) June 21, 2015
OUCH. Those people are burnt.
To be fair, The Honest Company responded to each of those people on twitter, offering to help. On Friday the company released a statement:
The Honest Company is committed to providing safe and effective products, and we take all consumer feedback very seriously. Our Sunscreen Lotion was tested, by an independent 3rd party, against the protocols prescribed by the U.S. Food & Drug Administration’s (FDA) monograph for over-the-counter sunscreen products. The results showed that our product is effective and safe for use as an 80 minute water-resistant (FDA’s highest rating), SPF 30 sunscreen lotion in accordance with FDA regulations when used as directed (Shake Well. Apply liberally and evenly 15 minutes before sun exposure. Reapply after 80 minutes of swimming or sweating, immediately after towel drying and at least every 2 hours).
“The number of complaints received on our own website about our Sunscreen Lotion constitute less than one half of one percent of all units actually sold at honest.com.”
The company reportedly is sold out of the sun screen lotion. Be careful!
An investigation by NBC Chicago found that while the FDA requires companies to use up to 25% zinc oxide in sun lotions, The Honest Company reportedly dropped the amount of zinc oxide from 20% to 9.3% at some point. If something is wrong, then hopefully The Honest Company fixes it!
Photos by FAMEFLYNET