Jessica Alba is experiencing the not-so-great aspect of being a high profile company owner. People have been complaining that The Honest Company’s sunscreen is ineffective and posting pictures of their sunburned skin to demonstrate it. Jessica and Christopher Gavin, the other co-founder of the company, have responded with a public letter.
Jessica posted this on Instagram:
“Protecting our loved ones and yours is the reason we founded @honest. As parents, it pains us to hear that anyone has had a negative experience with our Sunscreen. We develop and use Honest Sunscreen to protect our own children – Honor, Haven, Luke, Evie, and Poppy – at the park, in the pool, outside, every day. As with everything we do, we take sun protection seriously here at Honest.” I invite you to read the full message from @christopher_gav and I on our Honest Sunscreen Lotion here: http://honst.co/founders
Here’s some of what they wrote on The Honest Company blog:
Protecting our loved ones and yours is the reason we founded The Honest Company. As parents, it pains us to hear that anyone has had a negative experience with our Sunscreen. We develop and use Honest Sunscreen to protect our own children – Honor, Haven, Luke, Evie, and Poppy – at the park, in the pool, outside, every day. As with everything we do, we take sun protection seriously here at Honest.
We have a dedicated team of Honest employees, parents, and partners who carefully reviewed our Sunscreen product to make sure that it meets our highest standards prior to release. Our previous Sunscreen formulation had a 40-minute water resistance and customers told us that it didn’t apply as easily as they would’ve liked. Based on our own experience and consumer feedback, we redesigned our Sunscreen Lotion for 80-minute water resistance and an improved formulation that allows for easier application and a lighter-weight feel.
We’ve gone through extensive third-party testing in accordance with government regulations and our Sunscreen Lotion passed all SPF 30 testing requirements. It also received the best score possible from the Environmental Working Group (EWG). We care about taking every precaution possible to ensure that your product experience will keep you healthy and happy.
That said, what matters most to us is your trust and confidence… Our team is reaching out to everyone who has posted on social media to assure you that we’re committed to your safety and satisfaction. For those who have expressed concerns about our Sunscreen Lotion, we want you to know that we hear you and we’re here for you. As always, we’ll do what it takes to make it right. You can reach us at: 1.888.862.8818.
So it sounds like a balance between trying to defend their product yet also be responsive to consumers’ complaints. Not a bad response! What do you think: are you buying sunscreen from The Honest Company?
Photos by FAMEFLYNET