Last week someone filed a lawsuit against The Honest Company, claiming it was “deceptive” to call the products “all natural” given their ingredients and alleging that some of their products, such as the company’s sunscreen, were ineffective. Jessica Alba has responded to the lawsuit.
Jessica released the following statement:
Seven years ago, when I was pregnant with my first daughter, I was frustrated by the lack of healthy and safe product options for me and my new family. In fact, prior to launching The Honest Company, I began lobbying Congress to require that ingredients used in everyday products are tested for safety prior to entry into the marketplace.
I started The Honest Company to develop safe and effective products not just for my children, but for families everywhere. I am very proud that we have built this company into an industry leader focused on using natural ingredients and developing products that people love.
We believe that consumers deserve to know what’s in their products — whether it’s diapers for their children, cleaning products for their families or beauty products for themselves. Our formulations are made with integrity and strict standards of safety, and we label each ingredient that goes into every product – not because we have to, but because it’s the right thing to do.
The allegations against us are baseless and without merit. We strongly stand behind our products and the responsibility we have to our consumers. We are steadfast in our commitment to transparency and openness.
I know my children, Honor and Haven, are growing up in a safer home because of our products.”
Well. I think it’s safe to say that the Honest Company is going to fight this lawsuit!
When you think about it, the allegations are quite serious, especially the allegations that the products are not “natural.” That’s the entire premise upon which the company is built! We’ll have to see what happens.
Photos by FAMEFLYNET