Uh-oh: the legal problems are mounting for Jessica Alba’s business, The Honest Company. A second class action lawsuit has been filed against the company, alleging that the sunscreen is ineffective, causing bad sunburns.
The lawsuit alleges that, last March, the company changed the formula for the sunscreen and removed more than half of the zinc oxide. That’s the chemical that actually provides the protection against the sun rays. Despite reducing the amount of zinc oxide, The Honest Company continued to claim the sunscreen had an SPF of 30.
This led to a lot of people, including children, getting sunburned, according to the lawsuit. It’s asking for a minimum of $5 million in damages. What a mess.
Jessica’s response to the first lawsuit, calling the allegations “baseless,” made it sound like The Honest Company planned to fight it, but with two of them, they may decide to just settle them. The publicity from this ongoing lawsuit isn’t going to help the company at all. Plenty of companies defend themselves in the press while quietly settling with their attorneys, so it’ll be interesting to see how all of this plays out.
Photos by FAMEFLYNET