This is a commercial for the German supermarket chain EDEKA, but it’s making waves on the internet for its poignant reminder about what’s most important during the holidays. Don’t worry, it’s subtitled ;). Check it out after the break.
The ad features an elderly man who gets a message from his adult daughter and grandchildren that they won’t be able to make it to his house for Christmas this year. Then all of his adult children receive messages, either by text or mail. We’re not told what the messages say, but they’re looking at pictures of their father and packing up suitcases.
They arrive at his house dressed in black, so I guess they got messages saying that their father had died. The kids find a table all prepared for dinner, and then their father walks out of the kitchen. He said:
How else could I have brought all of you together?”
And they enjoy a festive holiday dinner together as a family. This is what the holidays are about! It’s quite a reminder. Check out the commercial below.