In one of the most highly anticipated Super Bowl announcements of the year, Doritos revealed the details for this year’s Crash the Super Bowl contest. Following six previous contests, $5 million in prize money awarded and three No. 1 USA TODAY Ad Meter rankings, the Doritos brand is doing the unthinkable for the seventh anniversary of the program — raising the stakes higher than ever before.
In a message direct to fans via webcast, acclaimed Hollywood film director Michael Bay and the Doritos brand announced the biggest, boldest contest grand prize to date: an opportunity to work with Bay on the next installment of the “Transformers” movie franchise, along with a shot at a $1 million bonus. From Paramount Pictures and Hasbro, the next installment in the hit series will be released on June 27, 2014. The webcast is now archived on the Doritos Facebook Page (www.facebook.com/DoritosUSA) — the main hub of this year’s contest.
As in previous years, the Crash the Super Bowl contest invites consumers to create homemade ads for the Doritos brand, with two finalist consumer-created spots ultimately airing during the Super Bowl broadcast. One of those ads will be selected by America’s votes; the other by the Doritos brand team.
For the first time in Crash the Super Bowl history, the contest will be run from a Crash the Super Bowl-branded app on the Doritos Facebook Page (www.crashthesuperbowl.com or https://apps.facebook.com/
New to this year’s contest, the app will feature a “Pitch In” collaboration tool that allows fans from all walks of life to interact with each other and assist with the creation of Crash the Super Bowl entries by requesting or offering up props, talent and other items contestants need to create their potentially winning ads. Now, anyone from any background can play a role in the creation of the next great Doritos masterpiece.
Five finalist ads will be announced in January 2013. Then it will be up to fans to vote for their favorite consumer-created ad. Each of the five finalists will win $25,000 and a trip to New Orleans to attend Super Bowl XLVII in a private luxury suite at the game, where they will tune in to learn for the first time which consumer ads will compete for the top spot in the USA TODAY Ad Meter before a worldwide audience. Bonus prizing will be awarded, based on how each ad ranks on the USA TODAY Ad Meter:
- $1 million will be awarded for an ad that scores the No. 1 spot on the USA TODAY Ad Meter
- $600,000 will be awarded for an ad that scores the No. 2 two spot on the USA TODAY Ad Meter
- $400,000 will be awarded for an ad that scores the No. 3 spot on the USA TODAY Ad Meter
Keep up with all things Doritos:
One (1) lucky INO reader will receive a $100 Visa Gift Card!!
How do I enter? You have a few options AND EACH COUNTS AS ONE ENTRY. There is NO LIMIT to the number of times a reader can enter this contest. Please leave a comment for each entry, and include your email in each comment as well:
Winner(s) will be selected at random.
Compensation was given to I’m Not Obsessed by Frito Lay.