Rainey Qualley, Andie MacDowell, Kate del Castillo and Eva Longoria attended The Friend of The Walk of Fame award presentation ceremony in honor of L'Oreal Paris in Hollywood. I never heard of this award and did a little research:

As L'Oreal celebrates its 100th anniversary this year, the L'Oreal Paris brand will soon be honored for its efforts to beautify and preserve a treasured piece of Hollywood—the iconic Walk of Fame, which celebrates its 50th anniversary in 2010. On Tuesday, October 20th at 11:30 a.m., the Hollywood Chamber of Commerce will present the world's largest beauty company with its Friend of The Walk of Fame award.

As a Friend of the Walk of Fame, L'Oreal Paris will help fund the Walk's renovation and restoration, preserving the world-famous Hollywood landmark for millions of annual visitors and ensuring its survival for years to come.

So basically, The Walk Of Fame is now taking on sponsors right?

Photos by WENN.com