Paris Hilton is causing a stir in Brazil with her ad for Devassa beer. As soon as the ad began airing, people began complaining.
“It’s an ad that devalues women – in particular, blonde women,” according to a spokeswoman for the women’s secretariat who said it received numerous complaints.
Apparently, Brazil has regulations prohibiting beer companies from portraying women as “overtly sensual objects.” This from the country that hosts Carnaval in Rio de Janeiro and Sao Paulo? Hmmm… learn something new every day.
Anyway, here’s what people are criticizing about the ad:
“The problem with the ad isn’t a lack of clothing, but its sensual nature,” Correia said. “A woman in a bikini on a beach isn’t necessarily sensual; it depends on the context.”
The agency that investigates these complaints doesn’t have the power to take the ad off the air, but reportedly none of their recommendations have been ignored in the 23 years the agency has existed.
Take a look at the ad and tell me what you think:
Do you think the ad should be taken off the air?
Photos by INF