Demographics based on reader poll:

GENDER:
• 98% of my readers are female.

AGE:
• 34% of my readers are between the ages of 18-25.
• 61% of my readers are between the ages of 26-45.

FREQUENCY:
• 57% of my readers visit my site a few times a day.
• 37% of my readers visit my site once a day.

• 99% of my readers will return to my site over the next 7 days.

ONLINE HABITS:
• Last time my readers shopped online they spent:

o < $25 - 21%
o $26 - $99 - 49%
o $100 - $200 - 22%
o > $200 - 9%

• 63% of my readers visit my advertisers.

• 82% of my readers would visit my advertisers if they offered a coupon.

LOCATION:
• 78% of my readers are from the United States.
• 8% of my readers are from Canada.
• 9% of my readers are from Europe

CHILDREN:
• 43% of my readers have children under the age of 18.

ANNUAL HOUSEHOLD INCOME:
• <$30,000 =14%
• $30,000 - $39,000 =12%
• $40,000 - $49,000 =11%
• $50,000 - $75,000 =23%
• $75,000 - $99,000 =18%
• $100,000 - $149,000 =13%
• >$150,000  =9%

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