Estee Lauder's Massive Breast Cancer Awareness Campaign!
OCT 1, 2008 AT 11:04 PM
Here's a story to be inspired by! This month, the Estee Lauder Companies' Breast Cancer Awareness Campaign (BCA) has launched a huge advertising initiative that hopes to connect with all audiences to heighten awareness of, and education on, the importance of early detection of breast cancer. The message of the 2008 campaign is simple:
World Pink. World Without Breast Cancer. Wear a Pink Ribbon. Make a Difference."
The cosmetics giant has banded together 15 of its leading companies to sell exclusive pink-ribbon products to raise funds for The Breast Cancer Research Foundation. Here's a list of the brands and their pink-ribbon items!:
- Aveda Hand Relief ($21; $4 of each sale donated);
- Bobbi Brown Pink Ribbon Collection ($40; $35,000 will be donated);
- Bumble and Bumble Classic Hairspray ($11; $1 of each sale donated);
- Clinique Dramatically Different Moisturizing Lotion ($35; $10 of each sale donated);
- Clinique Butter Shine Lipstick in Ribbon Pink ($16.50; $10 of each sale donated);
- Darphin Predermine Wrinkle Corrective Serum ($205; $20 of each sale donated);
- Donna Karan Cashmere Mist Spray ($58; $15,000 will be donated);
- Estee Lauder Pink Ribbon Collection (various products; $500,000 will be donated) - Hint: I love the Elizabeth Hurley Lip Gloss Collection!!;
- Jo Malone Red Roses Cologne and Bath Oil ($55-$100; $15,000 will be donated);
- Lab Series Skincare for Men Daily Moisture Lotion ($37.50; $10,000 will be donated);
- La Mer Creme de La Mer ($220-$1,350; $30,000 will be donated);
- Ojon Revitalizing Mist ($26; 20% will be donated up to $35,000);
- Origins Peace of Mind On-the-Spot Relief ($10; $35,000 will be donated);
- Prescriptives Pink Ribbon Collection ($38-$76; $30,000 will be donated);
- Sean John Fragrances ($55-$57; $10,000 donation in connection with two fragrances sold); and
- Tommy Hilfiger Toiletries Fragrances ($59-$60; $15,000 donation in connection with two fragrances sold).
For details of each of the products, go to the full list here!
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