Jason Lewis Takes Part In Bulgari Charity

This week, Bulgari’s 125th anniversary ring benefiting Save the Children’s Rewrite the Future campaign launches statewide 18 U.S. Bulgari stores and online at www.bulgari.com. The ring, which launched in Italy last week has already sold over 1,000 pieces.
This ring, made of silver in tribute to Sotirio Bulgari - the company’s founder who started as a silversmith in the 19th century, features Save the Children’s logo engraved on the inside. Each ring will sell for $290.00, of which $60.00 will be donated to the Rewrite the Future campaign. The ring is available just in time for Valentine’s Day and will be available for purchase until December 30, 2009.
To launch the project Bulgari has created a special designated web site featuring one-of-a-kind photographs, taken by well-known Italian photographer Fabrizio Ferri, of a number of the project’s celebrity supporters, who include: Willem Dafoe, Ellen DeGeneres, Portia De Rossi, Benicio Del Toro, Sally Field, Fiorello, Andy Garcia, Valeria Golino, Terrance Howard, Hugh Jackman, January Jones, Jason Lewis, Debra Messing, Julianne Moore, Gabriele Muccino, Kimberly Peirce, Isabella Rossellini, Ben Stiller and Sting.
In addition to the names listed above Bulgari also recently announced that Mattel’s Barbie has signed on to support the project as part of her 50th anniversary celebration.
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Not a big fan of this campaign. I blogged about it here:
http://sashadichter.wordpress.com/2009/04/05/a-portion-of-this-purchase/
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